Quality nursing care aims to provide appropriate non-discriminatory care and seeks to eliminate prejudicial attitudes. Strategies nurses can use to help change attitudes and promote ethical care of people with HIV include:
- Role modelling and demonstrating kindness,, core actions to support care that is respectful of human rights
- Educating other health-care workers and the general community about HIV
- Providing education about the appropriate use of standard precautions; educational interventions around HIV-related fear and myths and misunderstandings about transmission risks
- Leading discussions about ethical issues and providing an open forum for questions and clarification of concerns
- Moral consciousness-raising among colleagues about the effects of stigma and discrimination
- Using HIV-positive speakers in health-care worker education,  identified as one of the most successful ways of changing attitudes.